Continuing our long association with the good people at JMW New York an entirely new setting was conceived for Good Morning Britain as ITV completely changed up their morning schedule – all live, all morning, 5 days a week.

The set makes use of a 270-degree vista giving multiple presenter positions for news, interviews, weather, social media zone and a Green room, meaning the entire cannon of 3 hours live broadcast can happen seamlessly from the same studio.

With rich textures and colours, multiple LED screens and inset LED lighting, the sets warm tones make for an inviting and comfortable look, ideal for 6 am in the morning when confronted by Piers Morgan.