What is immersive art and what are the top 5 immersive art exhibitions to look out for in 2023

Higher expectations among art fans, as well as advances in technology that enable these to be met, have created a whole new world of art installation and art installation services today. This is being explored through a wealth of immersive exhibitions that cover a broad spectrum of topics and experiences, from the art of Van Gogh to the work of Frida Kahlo. Many people believe that art should always be a full body experience and this is definitely something that immersive art taps into.

What is immersive art?

It’s a high impact, much more intense experience of an art exhibition that can include everything, from large-scale digital projections to sounds and visuals and opportunities for interaction between the viewer and the art. Japanese artist Yayoi Kusama is a great example of immersive art, as her work invites people to step into it with the use of lights and mirrors to create a more expansive experience. If you’d like to try some immersive art for yourself then here are 5 exhibitions to book in for next year.

1. Yayoi Kusama Infinity Mirror Room (Tate Modern, London)). The OG immersive art pioneer, Yayoi Kusama is a great place to start for anyone looking for this type of experience. Infinity Mirror Room is a multisensory environment that combines technology, art and design with everything from chandeliers to a room of mirrors.
2. teamLab (Tokyo). If you happen to be in Japan next year don’t miss this opportunity to explore 10,000 square metresof three-dimentional space at teamLab Planets Tokyo. There are no rules other than you can simply wander through this huge artwork.
3. Frameless (Marble Arch, London). This is the first large-scale digital art exhitbion in the UK and it’s all about the masterpieces. Here, you can immerse yourself in some of the most recognisable images from the world of art, with interpretations from artists like Monet and Rembrandt.
4. Van Gogh: The Immersive Experience (106 Commercial Street, London and many other cities globally). This is the immersive art experience that has garnered the most attention recently and for good reason because it really is stunning. There are virtual reality elements in every room and you’ll go away with a brand new impression of classic works like The Starry Night, The Yellow House and Sunflowers.
5. Mexican Geniuses – A Frida & Diego Immersive Experience (Canada Water, London). This immersive art exhibition is a totally unique way to experience the work of some of the most beautiful pieces by Mexican artists Frida Kahlo and Diego Rivera. Video mapped artworks and virtual reality bring this incredible experience to life.

The evolution that is immersive art brings a wave of new and exciting opportunities for self-expression for artists from all over the world, as well as much more memorable experiences for those who love to appreciate art.

Immersive art requires an expert art installation services team, something that Scott Fleary excels at. Find out more.